Cosmetics giant L’Oreal announced last year that it was buying augmented reality beauty app maker ModiFace. Since then it’s deployed virtual -ons across a number of its own brands, allowing shoppers to test different shades of makeup in a video or selfie of themselves.

from https://www.engadget.com/2019/06/04/amazons-live--lets-you-try--makeup-via-its-app/
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