With an impressive financial quarter under its belt and new factories spinning up vehicle production, Tesla is riding high. So why not keep the good times rolling by once again opening up its design studio in Hawthorne, California to fans and journalists and show off its latest product, the Cybertruck.
CEO Elon Musk took the stage to remind everyone of the company’s plan to make the world a greener place, proclaiming we need sustainable energy now.
Earlier in the day Musk tweeted that the truck’s design was inspired by the Lotus Esprit S1 from the James Bond film, The Spy Who Loved Me. In the movie, the vehicle turned into a submarine. Sadly, the Cybertruck does not have that capability.
Tesla’s pickup will enter an oddly crowded field with potential competition coming from startups Rivian and Bollinger. Meanwhile, Ford has hinted at electrified trucks on the horizon, and earlier today GM’s CEO confirmed plans to develop an electric truck by 2021. In fact, with every vehicle unveiling, Tesla’s competition gets larger as more traditional automakers begin rolling out their own EVs.