Google Fiber’s main selling point has been its gigabit internet access, but there has usually been a low-cost option like the $50 100Mbps plan. However, that choice is going away. Google has announced that it no longer offers the 100Mbps tier to new customers — it’s either the $70 gigabit plan or nothing. If you ask the company, it’s a reflection of evolving internet technology and usage habits.
The service started at a time when gigabit access was rare, and the average American internet speed was “crawling in single digits,” according to Google. Flash forward to 2019 and it’s a different story, with AT&T, Comcast and others offering gigabit broadband options. Google also pointed to rapidly growing demands on internet connections like streaming video, smart home devices and (of course) gaming.
To a degree, Google’s decision reflects practical reality. You’re typically choosing Fiber for the speed, so why keep a plan that’s neither particularly fast nor the cheapest? This still takes an option away, though, and it might put Fiber out of reach for homes where $70 broadband is too costly.