Saturday, November 28, 2020

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Nintendo is reportedly ramping up Switch production to meet demand

is up to meet

President of Nintendo Tatsumi Kimishima speaks during a presentation event of the new Nintendo Switch in Tokyo, Friday, Jan. 13, 2017. Nintendo Co. said Friday that its Nintendo Switch video game console will sell for 29,980 yen (about $260) in Japan, starting March 3. (AP Photo/Koji Sasahara)
President of Nintendo Tatsumi Kimishima speaks during a presentation event of the new Nintendo Switch in Tokyo, Friday, Jan. 13, 2017. 

ASSOCIATED PRESS

The Nintendo Switch is harder to find than ever right now, as social distancing efforts to fight the spread of COVID-19 have driven up demand for the game system while also impeding production. Nintendo first acknowledged the issues in February when it postponed deliveries for the Animal Crossing-themed Switch system in Japan, however just last week it said those consoles will ship at the end of this month.

However, Eurogamer points out an article in the Nikkei Asian Review paper citing suppliers who said that they’ve received orders covering the – June period that are as much as 50 percent higher than expected. According to their sources, the company plans to raise Switch production for the year to about 10 percent more than the 20 million or so consoles it made in 2019.

Beyond coronavirus and demand to play Animal Crossing: New Horizons or Ring Fit Adventure, the other thing that could keep supply tight is the reseller market. A recent report by Motherboard focused on resellers using bots to snap up available systems as soon as they go on sale. If that remains a lucrative business — and retailers can’t get sales out to the public — then it could be a while before you can find one in stores again.

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